In this 5 European credit module students study: the ways enterprises combine the necessary resources, owned, controlled or negotiated, to create exchange solutions for the customer. There will be a focus on the ways that enterprises create value through efficiency and effectiveness through innovation and return on investment. Students will deliver a case based written study on a real life project describing, analyzing, explaining and evaluating the stages of the exchange production, the exchange itself and the customer care in terms of internal and external governance.